Apple Event Predictions – Apple Iris Engine, Smart Button & More


Apple Trademark Leaks

Apple Event Predictions

*UPDATED 07 September 10:53 GMT – See EVEN MORE Apple Trademarks here

*UPDATED 07 September 14:34 GMT -Apple Airpods – Many Questions, Few Answers.

*UPDATED 07 September 16:17 GMT – One More Thing – Apple Watch Wearable Charger and Other Apple Patents

*UPDATED 07 September 13:37 GMT -Beats EP Headphones?

Over the past few days I’ve been teasing online that I had specific information and, more specifically, exclusive information about the #AppleEvent on 7 September.

And with only 24 Hours or so to go to the big event, it’s time to tell you what that all is…

The following is all based on months of legal research. I’ve been working up to this for a good while, spending a few hours a day researching intellectual property, Apple and how they go about their business. There’s a reason that lots of this stuff isn’t already online, and that’s because Apple do not make it easy to track them. They are notoriously secretive, and go to incredible lengths to keep their business private and out of the public eye. Fortunately for me, my boss Brian Rennick at Rennick Solicitors supported me and gave me the leeway (and the money, and leniency in relation to my billable hours) to pursue this. So thanks to Brian for that.

So, here’s what I’m expecting to be announced at the #AppleEvent tomorrow based on my global trademark and patent tracking and research.

Apple Iphone 7 and Apple iPhone 7 Plus

Granted this one is something of a no brainer, but until yesterday, to the best of my knowledge I am the only person to have physical possession of the trademark application.

I did a post on this yesterday (see here if you missed it) and a lot of editors contacted me looking for verify the source and authenticity of the trademark application.

I’m not willing to disclose how or where I got the application at this point, but I will provide a redacted copy of the application for further proof.

Just so you know, it’s frowned upon (to put it mildly) for a lawyer/solicitor to lie and mislead people, so it wouldn’t be great for my reputation if it transpired that I was faking this and had photoshopped the application! If you still don’t believe it’s genuine, obviously there’s not much I can do to convince you

Apple iPhone 7 Full Trademark Application

Other Previous Exclusives:

Apple Airpods and Apple Airpods Case

I will be doing a separate post on this later this evening based on Apple and Beats Patent filings, but for the time being, I’m expecting (as are most people, to be fair) that the Airpods will be on stage, and that an Airpods Case will be announced. Subscribe to the blog or follow me on twitter to get this blog post first when it goes live in the next 24 hours. Here’s an earlier post on that

MacOs Sierra Trademark

I will be doing a separate post on this later, including what it could have been called, what the next iteration of it might be called, and who stands to make a tonne of money out of the name (hint, it’s not apple) – Subscribe to the blog or follow me on twitter to get this blog post first when it goes live in the next 24 hours.

Other Announcments

I will be doing separate posts on many of these between now and the launch, but just to put it all out there now, I’m expecting some reference to the following.

Many of these relate to iOS 10 and have already been revealed or discussed publicly, but some have not, AT ALL. For example, I think we can expect to hear something about:

  1. Apple Iris Engine
  2. Apple Smart Button
  3. Apple Touch Bar
  4. Apple Iris Image Engine
  5. Apple Swift Lab
  6. Apple Progress Card
  7. Apple Breathe
  8. Apple Smart View
  9. Apple Rich Links

Those first three in particular could be the biggest ones.

And for all the further sceptics out there (yes, I know you still doubt me, and it hurts my feelings)

Here’s a full list of trademark applications which have been applied for by Apple and which are not in the public domain (click to enlarge)

You. Are. Welcome.

Secret Apple Trademark Applications

There’s a few more exclusives to come before kick off tomorrow

For a bit of fun, and to see how many of these I’ve gotten right, I’ve created a Bingo (drinking if you’re that way inclined) game you can play along while you watch the event tomorrow. You can access the printable bing cards below, or play online HERE

[embeddoc url=”” download=”all”]

LEGAL DISCLAIMER (well come on, I am a lawyer)

These trademark applications are real. They exist. They are a matter of public record. That doesn’t mean that all the things mentioned are going to be announced released on Wednesday or EVER. Apple folk work in mysterious ways, everyone knows that. However, if anyone can come up with more concrete evidence than this, firstly, I haven’t seen it, and secondly…..I would like to.

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About the author 

Brian Conroy

I am a Trademark, Corporate and Commercial Litigation Solicitor with a background in the media industry. I specialise in Data Protection, Media, and Intellectual Property Law, both contentious and non-contentious. I trained with McCann FitzGerald in Dublin, and spent 13 years working within the Denis O'Brien owned Communicorp Group of radio stations. For further information or to arrange a consultation or call back phone Leman Solicitors on 01 6393000

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