Are Arby’s coming to Ireland?! (Also, who the fudge are Arby’s?)

So I spotted a Trade Mark filing for ‘Arby’s’ in Ireland, and thought ‘Who are they?’ – Then it struck me that this could be one of those things that goes totally over my head because I never went to the states on a J1,  and the fact that they could be coming to Ireland (why else would you register your Trade Mark here*) could be a big deal?! Like those lads with the burgers, whatever they are called, Five Lads or something. Anyway, here’s the application (they already have a registration across Europe BTW)

*there’s actually lots of other possible reasons