EU Trademark Applications – Scare Strings, Transformers, and the Munchies


The number of EU Trademark applications have gone through the roof recently, with 1166 trademark applications filed just over the last two days. Wowsers. That’s a lot of trademarks to go through, but I have, and here’s some of the more notable trademarks in there (all 1166 are listed below if you’re interested!)

It looks like ‘Cheese Strings’ are getting themselves prepped for Halloween already, with the registration of ‘scare strings’

Some evil genius has registered this crisp shape as a trademark for crisps, though I’m not sure packman will be too happy about it

The greatest crisp ever

Hasbro have registered ‘Transformers The Last Knight’ as a trademark, which is the name of their new movie due out next year


Easy Group have decided just to register everything. Literally, they have applied to register ‘EasyEverything’, see:

easy everything trademark application

and here’s the rest of them while we’re at it:

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About the author 

Brian Conroy

I am a Trademark, Corporate and Commercial Litigation Solicitor with a background in the media industry. I specialise in Data Protection, Media, and Intellectual Property Law, both contentious and non-contentious. I trained with McCann FitzGerald in Dublin, and spent 13 years working within the Denis O'Brien owned Communicorp Group of radio stations. For further information or to arrange a consultation or call back phone Leman Solicitors on 01 6393000

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