It could be an absolute and complete coincidence, but just days before the UFC announce its sale, Conor McGregor finally applies to register some trademarks. The reason I’m sceptical of it being a complete coincidence is because if the associated image and trademark rights are being sold with the brand (and I assume they will be) I know I would want to make sure I had my own image and brand under my control as much as possible, which McGregor notionally now does (depending on what he has contracted away previously, of which we obviously have no details). [Read more…]