The Lynx Effect – New Trade Mark Smells


God be with the days when a new Lynx smell was released and we all hurridly rushed to teh local shop to spray some into the lid and see if it was likely to result in ‘the shift’ at the next sweat filled teenage disco.

Well, Lynx just applied to register “Lynx Urban” and “Lynx Signature”, so ladies look out, I’m coming and I’ve got Brylcream in my hair and Lynx Urban on my pits, so you might as well just give in to my seduction now!


Incidentally, there is the current range of Lynx smells, many of my teenage favourites (what was that green one, Musk was it?) are no more:

About the author 

Brian Conroy

I am a Trademark, Corporate and Commercial Litigation Solicitor with a background in the media industry. I specialise in Data Protection, Media, and Intellectual Property Law, both contentious and non-contentious. I trained with McCann FitzGerald in Dublin, and spent 13 years working within the Denis O'Brien owned Communicorp Group of radio stations. For further information or to arrange a consultation or call back phone Leman Solicitors on 01 6393000

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