Eircom rebranding to…..erm, eir?

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New Eircom Brand and Logo "EIR"

There was a lot of talk about Eircom rebranding yesterday, and having checked the Patents Office Trade Mark Register, they have recently applied for this Trade Mark:

New Eircom Brand and Logo "EIR"

It spells “eir” in case that’s not clear!

Here’s the application:

eir

 

They also applied to register ‘MyEir’

MyEir

 

And finally, they have registered the website www.eir.ie
Eir Website

So, what say ye? Is Eir the new Eircom??

About the author 

Brian Conroy

I am a Trademark, Corporate and Commercial Litigation Solicitor with a background in the media industry. I specialise in Data Protection, Media, and Intellectual Property Law, both contentious and non-contentious. I trained with McCann FitzGerald in Dublin, and spent 13 years working within the Denis O'Brien owned Communicorp Group of radio stations. For further information or to arrange a consultation or call back phone Leman Solicitors on 01 6393000

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